Real Time
TV Detection Trigger

Synchronize online campaigns with live events

free web page software
Interactive advertising right into the living rooms of the target audience. 

The requirements of the advert industries are undergoing a massive change with the worldwide success of smartphones („2nd Screen“). Advertising companies have now been given the prin-cipal opportunity to get into a direct dialog with their target groups. This opens new horizons of creativity for the whole industries.

With its already existing features ivitec is targeting exactly those markets. In its classical markets of „Advert Tracking“, speed and scalability were interesting, but of secondary importance. In the new markets those features are the indispensable pre-requisites. ivitec has developed in a very short time slightly modified methods, and clients did already roll it out and put it into operation. That was only possible, because the core technology did already contain all principal function-alities.

Moment Marketing Process

By monitoring television channels in real time, ivitec's technologies enable to track the instant placement of commercial advertisements. This enables customers to interact with commercials while they are still on-air at their TV.

Real Time Trigger

  • Instant TV Sequence detection:
    Within less than 5 seconds ivitec can transmit the information that a certain sequence is shown on TV to any connectec network on earth.
  • Use Case:
    Advertisers can extend their marketing message to the web and mobile within moments the spot was broadcasted. The TV spot triggers respective SEA and banner placements, thus increasing CTR and customer engagement. Clients are not limited to their own advertisements but can als activate campaigns based on competitor’s spot.

Mobile Content Detection

  • Smartphone detection
    Users can direct their phone for around 1 second towards their TV screen - seconds later ivitec has detected the channel and program. This opens a broad range of applications in the area of „Bonus Material / Bonus Services“ to make such services attractive for users, who will thus implicitly make themselves approachable via 2nd screen.
  • Use Case:
    Detecting content via their smartphone, opens a broad range of applications in form of „Bonus Material, Vouchers and Services“ to engage with your audience. Users adopting to this new TV engagenment have shown a direct interest in the respective campaign and the company providing interactive engagment. 

Summary

Use the 1st screen to engage with your audience
on the 2nd screen

With its outstanding and operationally bullet-proof video detection technologies ivitec marks
a disruptive edge of change for the advertising industry. As a consequence, a completely new medium has been born in the form of a truly interactive combination of TV and 2nd screen devices. It utilizes the broadly rolled-out unidirectional TV medium and extends it into a bi-directional interactive medium that didn’t exist before. The beauty is that it utilizes 2 fully rolled-out and existing infrastructures and creates this new medium by just putting the missing link in: ivitec's Real-Time Synchronization.

This is a truly intelligent video technology - ivitec

Having both, Video and Audio competences in house and in its products, ivitec is well aware of the ideal application areas for both methods. For the interactive applications and for detection Video outperforms Audio bottom line by at least an order of magnitude.

Ivitec GmbH

Lange Reihe 29
20099 Hamburg

+49 6151 8509 - 0