With its outstanding and operationally bullet-proof video detection technologies ivitec marks
a disruptive edge of change for the advertising industry. As a consequence, a completely new medium has been born in the form of a truly interactive combination of TV and 2nd screen devices. It utilizes the broadly rolled-out unidirectional TV medium and extends it into a bi-directional interactive medium that didn’t exist before. The beauty is that it utilizes 2 fully rolled-out and existing infrastructures and creates this new medium by just putting the missing link in: ivitec's Real-Time Synchronization.
This is a truly intelligent video technology - ivitec
Having both, Video and Audio competences in house and in its products, ivitec is well aware of the ideal application areas for both methods. For the interactive applications and for detection Video outperforms Audio bottom line by at least an order of magnitude.