Make the most of your offline advertisement dollars by syncing it with your online presence
The requirements of the advert industries are undergoing a massive change with the worldwide success of smartphones („2nd Screen“). Advertising companies have now been given the prin-cipal opportunity to get into a direct dialog with their target groups. This opens new horizons of creativity for the whole industry.
With its already existing features ivitec can deliver the right tools to those markets. In its classical markets of „Advert Tracking“, speed and scalability were interesting, but of secondary importance. In the new markets those features are the indispensable pre-requisites. ivitec has developed methods to synchronize off-line events with online advertisement formats, and clients successfully rolled out several formats to activly engage their audience on the second screen. The formats vary from mobile games that trigger certrain actions in sync with television events to reward based engagement formats for engaging with the television program or its advertisements. That was only possible, because the core technology did already contain all principal functionalities. Setting up the relevant triggers for engagement is a matter of seconds.
By monitoring television channels in real time, ivitec's technologies enable to track the instant placement of commercial advertisements. This enables customers to interact with commercials while they are still on-air on their TV.