Moment Marketing | ivitec.com

ivitec's automated content recognition software lets you sync the digital world with any detected event on television

Make the most of your ad spend by syncing TV campaigns with your online presence

Smartphones have taken on a dominant position in everyones life. There is hardly a minute were we don't look at our mobile screen to check our mails, social media notifications or simply out of habit. In combination with a TV screen (the 1st screen) when consuming our favorite TV show, the smartphone or tablet turns into our 2nd screen. If you think the 2nd screen receives not as much attention than the 1st screen, you're wrong. By synchronizing the 1st screen with the 2nd screen, ivitec gives media agencies and brands the unique opportunity to get into a direct dialog with their audience. This opens new horizons of creativity for the whole industry.

ivitec has developed methods to synchronize off-line events with online advertisement formats, and clients successfully rolled out several formats to actively engage their audience on the second screen. The formats vary from synchronizing TV and online ads, increasing and timing ad spend for google ads, second screen gamification approaches in mobil apps that trigger certain actions in sync with television events to reward based engagement formats for engaging with the television program or its advertisements. Setting up the relevant triggers for engagement is a matter of seconds.

Below are two examples that visualize the interaction and engagement of the TV audience with their second screen devices.

Synchronize (Competitor) TV Advertisement with Online Ads

Improve the performance and conversion of your
TV campaigns meassurable and in real time

ivitec Real Time TV Trigger

Instant TV Sequence detection:
Within less than 5 seconds ivitec can transmit the information that a certain sequence is shown on TV to any connected network on earth.
Use Case:
Advertisers can extend their marketing message to the web and mobile within moments the spot was broadcasted. The TV spot triggers respective SEA and online ad placements, thus increasing CTR and customer engagement. Clients are not limited to their own advertisements but can also activate campaigns based on competitor’s spot.

User engagement though gamification and rewards

Use real-time trigger to synchronize Apps and engage the audience

Recognize Video Content with a Smartphone Camera

ivitec TV-Cam detects video in real-time by pointing at it

ivitec's TV-Cam detects video content on TV or any other screen within seconds, by simply pointing the smartphone camera at the screen. This is next level TV audience engagement and the only 100% verification that the audience has consumed your TV content. No excuses. By applying gamification elements and reward models, user engagement with your brand peaks and direct feedback features connect you to your audience.

Smartphone detection
Users can direct their phone for around 1 second towards their TV screen - seconds later ivitec has detected the channel and program. Users, thereby make themselves implicitly approachable through their 2nd screen.
Use Case:
Detecting content via a smartphone, opens a broad range of applications in form of „Bonus Material, Vouchers and Services“ to engage with your audience. Users adopting to this new TV engagenment have shown a direct interest in the respective campaign and the company providing interactive content.

Moment Marketing Summary

Use events on the 1st screen to engage with your audience
on the 2nd screen - right when they are the most receptive

With its outstanding and operationally bullet-proof video detection technologies, ivitec marks a disruptive edge of change for the advertising industry. As a consequence, a completely new medium has been born in the form of a truly interactive combination of TV and 2nd screen devices. It utilizes the broadly rolled-out unidirectional TV medium and extends it into a bi-directional interactive medium that didn’t exist before. The beauty is that it utilizes two fully rolled-out and existing infrastructures and creates this new medium by just putting the missing link in: ivitec's Real-Time Synchronization.

This is a truly intelligent video technology - ivitec

Having both, automated video and audio detection competences in house and in its products, ivitec is well aware of the ideal application areas for both methods. For the interactive applications and for detection, video outperforms audio bottom line by at least an order of magnitude.

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Moment Marketing with Real-Time TV Trigger