Smartphones have taken on a dominant position in everyones life. There is hardly a minute were we don't look at our mobile screen to check our mails, social media notifications or simply out of habit. In combination with a TV screen (the 1st screen) when consuming our favorite TV show, the smartphone or tablet turns into our 2nd screen. If you think the 2nd screen receives not as much attention than the 1st screen, you're wrong. By synchronizing the 1st screen with the 2nd screen, ivitec gives media agencies and brands the unique opportunity to get into a direct dialog with their audience. This opens new horizons of creativity for the whole industry.
ivitec has developed methods to synchronize off-line events with online advertisement formats, and clients successfully rolled out several formats to actively engage their audience on the second screen. The formats vary from synchronizing TV and online ads, increasing and timing ad spend for google ads, second screen gamification approaches in mobil apps that trigger certain actions in sync with television events to reward based engagement formats for engaging with the television program or its advertisements. Setting up the relevant triggers for engagement is a matter of seconds.
Below are two examples that visualize the interaction and engagement of the TV audience with their second screen devices.