Automatic Content Recognition for
Digital Media Asset Management

Improve your Asset Management with Automatic Content Recognition to
easily manage your Digital Media Archives in any existing DAM solution


Our software automatically
creates fingerprints of all
your digital assets 


Quickly scan your existing database when you need to
look up video content


Easily detect duplicates within your digital assets and keep
your database organized


Quickly anayze e.g. in
which productions the
content has been used

When it comes to preserving, manipulating, and distributing digital media assets within digital asset management archives, content owners face a series of complex, overlapping challenges. These require production organizations to creatively design closed-loop processes that ensure the longevity and relevancy of the final production material. 

These challenges are universal in the industry, regardless whether the digital asset management concerns a studio, broadcaster, video streaming portal, corporation, university, or government media asset archive – they all have the capacity to create, and the need to manage, preserve and identify multimedia footage, specifically video. ivitec's advanced video fingerprinting software is the best solution to stay in control over your digital media archives and digital asset management requirements.

Digitalization in  Video Asset Management

In the media and entertainment industry, tens of thousands of film titles and historical broadcasts still remain in analogue form – film, tape, cells, etc. 

Studios, broadcasters and agencies universally agree that physical tapes and reels are fragile, actual storage space requirements are burgeoning, maintenance costs are sharply rising, and physical degradation of these tapes is unavoidable, thus making them a relict of the past in movie archives. These are all challenges, within video archive asset management, that threaten a business’s ability to concentrate on their actual work - video production. 

This has spawned a rush to “digitize” everything. Digital files not only provide more flexibility in terms of handling and delivery, but also make it easier to catalog through tools like digital asset management systems (DAM) while simultaneously reducing many of the operational expense costs associated with physical media. Unfortunately, merely digitizing assets is not enough. Companies then find themselves grappling with new challenges and new threats to be able to quickly identify and retrieve their digital assets from within their huge digital asset management database. 

Possible Use Case Applications

  • How to maintain asset management efficiency and metadata conformance? 
    Any digital asset needs to be organized and stored in adherence within an overall database schema that will make the digital asset management system run effectively. Serving as the librarian function, the DAM’s purpose is to quickly and accurately locate assets. The key to digital asset identification is ensuring that the metadata is uniformly consistent and applied equally across all assets in the library.

    Solution - ivitec's MediaSeeker Core Platform’s unique video and audio fingerprinting software can be used to create a unique, permanent, representation for the media asset. This string is always consistent and is stored in the video fingerprints database so that it can always be found, regardless of the overall quality of the rest of the metadata representation.

  • How to handle the proliferation of downstream production versions?
    Unlike analogue media formats, digital files are easily duplicated, manipulated and stored. As a result, each stage of the media production may create multiple versions of the same basic sequence in the digital asset management database. Each version may have a slightly different special effect, rendering or perspective, but the essence data is largely the same. Although the changes are relatively minor and may be small in scope, each review cycle incurs substantial labor and duplicative (digital) storage costs.

    Solution – By creating digital video fingerprints for each news story, broadcast, or studio master, ivitec's MediaSeeker Core Platform’s analysis engine can be used to instantly locate all varieties of the source footage - regardless of the age, edits, language, small differences in graphic overlays, subtitles, or overall completeness of the broader metadata representation.

  • How to reduce DAM operating expenses while maintaining digital storage archives?
    Archive systems keep copies of all titles for historical and compliance purposes. Across the industry, it has been estimated that up to 97% of files in a digital library may be duplicate material. Obviously, this adds to the cost of provisioning and maintaining the SAN/NAS hardware rack space, while power and HVAC costs are also rising.

    Solution – By integrating ivitec's MediaSeeker Core Platform's content recognition technology into the production and archive workflow, finished stories and programs can be fingerprinted automatically. The fingerprints are stored in a central database archive.

  • How to deal with production workflow integration and scaling difficulties in DAM?
    Digital Asset Management systems are trying to extend their basic “librarian” capability and are competing with broadcast automation systems to become a digital “workflow” management tool. For both, we find that in the increasingly distributed (WAN-based) production model, DAMs are ill-suited to properly handle the networking, protocol and hardware interface requirements, and most lack robust integration points, making it very difficult to integrate third-party technologies in order to provide a holistic solution.

    Solution – The ivitec MediaSeeker Core Platform makes an extremely rich and robust library of API function calls available which permit custom automatic content recognition to be integrated into any DAM, automation, archive, playout, or business intelligence system. Custom statistics, report views, conditional execution of video fingerprinting tasks, fingerprinting analysis, and searches are all possible manually through a UI, and programmatically through the APIs.

ivitec GmbH

Lange Reihe 29
20099 Hamburg

+49 6151 60 60 789