Copyright Identification and
License Monitoring Software

Simply Detect Where Your Original Media Content Is Used 


Video Fingerprinting detects your media content without embedding a watermark.


ivitec's patented fingerprinting software can scan any TV signal, Pay TV or digital channels


We detect your proprietary content or just elements of it even in low quality.


Get an overview with the information where, when and how your content was used

ivitec's copyright identification and license monitoring software is used globally by clients in original content production, broadcasters or news agencies. We are helping content providers and distributors to detect the usage of their original media content, thus protect them and their video content when it comes to unauthorized copyright or licensing infringements.

Content users store and use vast amounts of video content and revenues are lost due to unaccurate tracking and piracy. ivitec's automatic copyright identification and license monitoring software technology can accurately and efficiently monitor and detect specific sequences that correspond to copyright material. This offers both content providers and distributors an added layer of protection and control over their content. Unlike watermarking, video fingerprinting does not embed a watermark into your content for copyright identification. Our technology can therefore detect the usage of your media content even after the content has been distributed. Our copyright identification technology therefore helps to analyze how much of your original, proprietary content has been used, in which productions, to which extend and even down to seconds.

Do you always know where your original content is used with or without your permission? ivitec provides superior video and audio recognition solutions for copyright identification and license monitoring, to guarantee you get the license fees you and your partners have agreed upon. Detect unauthorized usage or simply improve the accuracy of your license billing process when for example distributing original raw material to production companies or broadcasters.

How do we detect Copyright and Licensing Infringements?

Our automatic content recognition software watches predefined channels or streams 24 hours, 7 days a week. If content distributors alter your material slightly or vastly, either due to failures within their copy process, as a matter of adopting it to the respective play out channel or  in order not to be caught, ivitec’s copyright and license identification software detects your content regardless to how your content has been modified. Our copyright identification software, will also detect material that has been vastly modified and in doubt alerts your operators to have the final decision if or if not this is still your original material.

ivitec's copyright identification and license monitoring software automatically provides you with an overview to see where your content has been used and to which extend. With our reporting function and easy API integration, you can inform your billing and legal departments to take further action. Implementing ivitec's automatic content recognition software in your organization opens up new revenue streams which were previously just undiscovered.

Possible Use Case Applications

  • Monitor your Media Content when working with Broadcasters and Distributors
    After distributing exclusive content to e.g. broadcasters, it is hard to keep track of where your content has been used and to which extend. You can trust the usage reports of broadcasters and content distributors, but these are often inaccurate and show only a fraction of the actual content usage. The challenge remains to secure your full license reimbursement and to not let any second of the content go unnoticed. This is often the case in news productions, where raw news material is distributed and repurposed by broadcasters for their content production. 

    Solution – If you know  where your content is used, you can simple ingest your proprietary material and the broadcast recordings into our systeman and ivitec's MediaSeeker content recognition solution will find matches in real-time. Your reference material and the program is automatically fingerprinted and matched to each other. Within minutes the system creates a web report and you can verify the usage of your material. If the program where your content is used is not known, our automatic content recognition software watches predefined channels or streams for you and reports the usage of your content accordingly.

  • Optimize revenues - distribution of multiple file formats
    As traditional broadcast and cable viewership stagnates, companies rush to embrace “new media": internet, IP streaming, mobile streaming, etc. The proliferation of new consumption venues introduces a new reality – that of “unauthorized content” from “unauthorized distributors”.

    Solution – By integrating the ivitec MediaSeeker automatic content recognition technology into the production workflow, finished stories and programs can be fingerprinted automatically. The digital fingerprints are stored in a central database archive. This fingerprint remains constant, even as the media is sent downstream for transcoding for the requirements of the specific video sharing or platform provider (fingerprints for identical videos, regardless of format, remain identical and identifiable). Regardless of whether this “quality” media arrives at a sanctioned partner or if a consumer rips an on-air broadcast and uploads to an unauthorized video-sharing site, the ivitec MediaSeeker analysis engine can be employed to scan a library of properties and determine where a copy of the footage is present, be it the entire copy or merely a few frames.

  • Dissatisfaction with current security technologies like DRM and watermarking
    Many companies have already experimented with digital rights management (DRM) technologies and watermarking to secure and control their digital content from piracy and unauthorized distribution. More often, they are disappointed that the watermarking technology merely provides a purely forensic capability to possibly recover where a production leak has occurred, but neither offers piracy prevention nor supplemental searchability in a library. Additionally, creating watermarks is computationally intensive and may be removed or obfuscated through any number of file editing techniques. This makes watermarking of limited value when implemented in a vacuum.  

    Solution – It is important to remember that digital video fingerprinting is a completely orthogonal technology to DRM and watermarking. In fact, when used in conjunction with the previous, a comprehensive media security strategy may be formed. However, by itself, fingerprinting is not a security tool for copyright protection. It should be considered a production and distribution tool. When used specifically from these perspectives, it is important to understand that ivitec's automatic video fingerprinting software is unique to a complete media asset, or set of frames. The fingerprint is permanent and stored in a database, does not travel with the asset itself, and hence cannot be altered or removed.

    This makes ivitec's content recognition software your irreplaceable assistance for copyright identification and license monitoring on all possible channels. 

ivitec GmbH

Lange Reihe 29
20099 Hamburg

+49 6151 60 60 789