When it comes to preserving, manipulating, and distributing digital media assets within your media archives, the content owner faces a series of complex, overlapping challenges and intertwining business initiatives that require the business planning and production organizations to creatively design closed-loop processes that ensure the longevity and relevancy of the final production. These challenges are universal in the industry, regardless whether the entity is a studio, broadcaster, video streaming portal, corporation, university, or government archive – they all have the capacity to create, and the need to manage, preserve and identify multimedia footage, specifically video.
The Industry’s Current Realities
In the Media and Entertainment industry remain tens of thousands of film titles and historical broadcasts still in analogue form – film, tape, cells, etc. Many of these studios own over 100 years of content!
Studios, broadcasters and agencies universally agree that physical tapes and reels are fragile, actual storage space requirements are burgeoning, maintenance costs are sharply rising, and physical degradation of these tapes is unavoidable. All are huge issues that threaten their business’s ability to be financially responsible to their shareholders.
This has spawned a rush to “digitize” everything. Digital files not only provide more flexibility
in terms of handling and delivery, but also make it easier to catalog through tools like digital asset management systems (DAM) while simultaneously reducing many of the operational expense costs associated with physical media. Unfortunately, merely digitizing assets is not enough. Companies then find themselves grappling with new challenges and new threats.