When it comes to preserving, manipulating, and distributing digital media assets within digital asset management archives, content owners face a series of complex, overlapping challenges. These require production organizations to creatively design closed-loop processes that ensure the longevity and relevancy of the final production material.
These challenges are universal in the industry, regardless whether the digital asset management concerns a studio, broadcaster, video streaming portal, corporation, university, or government media asset archive – they all have the capacity to create, and the need to manage, preserve and identify multimedia footage, specifically video. ivitec's advanced video fingerprinting software is the best solution to stay in control over your digital media archives and digital asset management requirements.
Digitalization in Video Asset Management
In the media and entertainment industry, tens of thousands of film titles and historical broadcasts still remain in analogue form – film, tape, cells, etc.
Studios, broadcasters and agencies universally agree that physical tapes and reels are fragile, actual storage space requirements are burgeoning, maintenance costs are sharply rising, and physical degradation of these tapes is unavoidable, thus making them a relict of the past in movie archives. These are all challenges, within video archive asset management, that threaten a business’s ability to concentrate on their actual work - video production.
This has spawned a rush to “digitize” everything. Digital files not only provide more flexibility in terms of handling and delivery, but also make it easier to catalog through tools like digital asset management systems (DAM) while simultaneously reducing many of the operational expense costs associated with physical media. Unfortunately, merely digitizing assets is not enough. Companies then find themselves grappling with new challenges and new threats to be able to quickly identify and retrieve their digital assets from within their huge digital asset management database.
