Interactive advertising right into the living rooms of the target audience.
The requirements of the advert industries are undergoing a massive change with the worldwide success of smartphones („2nd Screen“). Advertising companies have now been given the principal opportunity to get into a direct dialog with their target groups. This opens new horizons of creativity for the whole industries.
With its already existing features ivitec is targeting exactly those markets. In its classical markets of „Advert Tracking“, speed and scalability were interesting, but of secondary importance.
In the new markets those features are the indispensable pre-requisites. ivitec has developed in a very short time slightly modified methods, and clients did already roll it out and put it into operation. That was only possible, because the core technology did already contain all principal functionalities.
By monitoring television channels in real time, ivitec's technologies enable to track the instant placement of commercial advertisements. This enables customers to interact with commercials while they are still on-air at their TV.
„Instant TV Sequence Detection“: within less than 5 seconds ivitec can transmit the information that a certain sequence is shown in TV RIGHT NOW to any network connected place on earth.
Use Case: advertisers can re-position themselves on the web for just a few minutes after the spot, apply e.g. SEO and banner placements, and thus even re-direct advert attention of competitor’s spots to their own landing pages.
Use case extension: they can get into a direct dialogue with smart phone users.
„Detection of the consumer’s channel and the program/ spot he is watching“: Smartphone users can direct their phone for around 1 second towards their TV screen, 4-5 seconds later ivitec has detected his channel, program etc..
This opens a broad range of applications in the area of „Bonus Material / Bonus Services“ to make such services attractive for users, who will thus implicitly make themselves approachable via 2nd screen.
Use Case: Inform him about the end of the advert block. He gets an info that he can now switch back to his movie. This is an offense for all whose ad blocks he’ll miss, but very nice for those who offer him this service, as they can now inform him on his smartphone just about THEIR product even in an individual way.
He is offered bonus material about his current program. If he spots an advert on TV he can be directed right to the product page
With its outstanding and operationally bullet-proof video detection technologies IVITEC marks a disruptive edge of change for each and every advertising industry. As a consequence a completely new medium has been born in the form of a truly interactive combination of TV and 2nd screen devices. It utilizes the broadly rolled-out unidirectional TV medium and extends it into a bi-directional interactive medium that didn’t exist before.
The beauty is that it utilizes 2 fully rolled-out and existing infrastructures and creates this new medium by just putting the missing link in: ivitec's Real-Time Synchronization of both. This is a truly intelligent video technology (ivitec)
Having both, Video and Audio competences in house and in its products, ivitec is well aware of the ideal application areas for both methods. For the interactive applications and for detection Video outperforms Audio bottom line by at least an order of magnitude.