With the prodigious increase in the number of simultaneously available TV channels, the process of monitoring advertisements for an ever-increasing number of products and brands is becoming not only more prone to human error but is also marching towards the verge of cost stampedes. TV advertisement-focused media monitoring companies continue to look for ways to automate and optimize advertisement monitoring workflows in order to maximize gains and overall efficiency.
ivitec’s AdMon addresses those pressing matters like no other software solution in the market. AdMon Software is an automated solution for advertisement monitoring workflows that streamlines as well as simplifies the process. The age when expensive employees had to spend countless and nerve trembling hours of cycling through a never-ending avalanche of television content is over; the AdMon solution produces far more accurate and detailed results in just minutes and lets the employees concentrate on what they are best at: enrich the AdMon detected content with annotations, creating true value for their clients.
Beyond just identifying video content, our technology can recognize and track even slight variances that have been made to preexisting video clips. World-wide media research companies have already discovered the practicality of this, using the ivitec system to monitor variations, like price or product packaging, in video advertisements.
By now many medium-sized and large worldwide clients working in the area of Advert Monitoring have built their infrastructure around the robust ivitec technology. Most of them monitor all advert spots within their countries and sell the reports to their end clients. Some are the undisputed market leaders in their countries.
During the years of cooperation with such challenging clients, ivitec's software achieved high levels of stability and robustness. The specific requirements of those clients also resulted into the development of workflow-methods for advert tracking, seamlessly tailored to the demands of the advert professionals.
A few years ago the markets weren’t ready for an even broader propagation of such disruptive technologies into other commercial application fields.
This is now changing rapidly. ivitec therefor invites you to contact us, in case you envision applications in your area of responsibility, regardless if you are from the Advert Monitoring arena or if you look even beyond, into other areas of interest.