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Adaptive Video Fingerprinting

ivitec offers software solutions for video content identification and monitoring with state-of-the-art Adaptive Video Fingerprinting™ technology at its core

What is Video Fingerprinting?   

 A video fingerprint is a compact digital representation of a video that summarizes the unique characteristics of the material. This small fingerprint file — and countless others which correspond to other unique videos — can be stored, retrieved and used to identify the original video whenever it appears from within any source. Video fingerprinting generates a unique digital profile and can be used to analyze and identify any video source (including TV, video repositories, other digital streams) wherever and however it is subsequently used. Because the fingerprint is based on the unique optical characteristics of the video, it can be used to compare similar videos: different versions of the same material will have subtly different fingerprints and can be used to identify and classify “different but related” versions. 

 Why ivitec and its Adaptive Video Fingerprinting™ Technology?   

 Conventional video fingerprinting or ACR approaches use a single algorithm in the hope that this “average” solution will fit the majority of the use cases. But, just as one size of glove cannot possibly fit every hand, ivitec recognizes that one rigid approach cannot possibly be optimal for every use case or application. Rapid searches require a lightweight fingerprint, whilst frame-by-frame comparisons with precise attention to detail require a dense fingerprint. Ivitec's ground-breaking Adaptive Video Fingerprinting™ technology is able to adjust the density and granularity of fingerprints to match specific use cases, and is the only approach that is capable of meeting the content identification demands of the full range of complex media-centric business processes.


The adaptive video fingerprinting is fully implemented into the MediaSeeker Core Platform which is base of all ivitec products.

The value of ivitec  Adaptive Video Fingerprinting

The ivitec MediaSeeker Core platform is a scalable, robust and most importantly, flexible fingerprinting engine. The core architecture, based on ivitec Adapative Video Fingerprinting technology, was designed to apply variable fingerprinting density across multiple use cases and provide fully parameterized controls for the content owner.  

The same system can be used by multiple organizations requiring consistent content identification methodologies. ivitec MediaSeeker supports multiple fingerprinting densities in order to be customizable as required at each stage of production. This minimizes the costs of producing and maintaining the asset while maximizing the revenue that can ultimately be derived from distributing that asset in a timely manner, regardless where it is stored, produced, or distributed.  

The ivitec MediaSeeker solution offers value to the organization by providing content owners the ability to organize and identify their content anywhere. ivitec offers a completely flexible, non-invasive fingerprinting technology that enables content to be identified and organized at any point along its value chain, at any time, providing a future-proof record that can be repurposed as new production methods and distribution techniques arise.

Find out more

If you are challenged with having to identify, manage and control growing volumes of digital media assets, why not benefit from our experience and learn how ivitec MediaSeeker with Adaptive Video Fingerprinting could help your organization to:

  • Protect and fully monetize the value of your media assets
  • Achieve unprecedented visibility and control over your proprietary assets wherever they might be used
  • Simplify your workflow by enabling content identification and versioning at any stage in the production process
  • Save time and money by eliminating the need for manual video searches or content comparison exercises

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